Beijing more than 150 stores in the chain of electrical appliances in the density does not seem so full of feeling suffocated Suning, Suning Beijing marking a five-year review launched an ambitious new round of war opponents.Speed shop "5 years ago, first in Beijing Suning, Beijing, the chain of national unity competition is still on the scene first original. Companies typically 29-inch color television special consumers, Suning enter the market in five years in a fundamental change. "Suning yesterday to meet with the press conference in Beijing on 5 anniversary, Suning north China Fan Zhijun President right to the point that the implementation of-5 years, one third of the capital market is the Suning a device to a new round of the campaign, would be to eliminate competition.
Only five years earlier for the preparation of the first store in Beijing in Beijing, compared to Fan Zhijun completely calm now see: Beijing Suning stores reached 31 stores, serving a total area of 200,000 square meters, with 13 districts and counties of Beijing , the population of radiation over 10 million. Ahn Jung-Su Ning district, Lenovo bridge, or four seasons, Chaoyang Road 4 sales growth, more than 150 home appliances chain stores in Beijing, is in the top 10. "Tongzhou 3 Suning stores selling its market share from 70% to Tongzhou, Daxing to, Changping, Shunyi and Huairou, Suning to be dominant.
" Fan Zhijun said, according to Beijing Suning has just developed a new expansion plan, first rate shopping. Suning Beijing Shijingshan only late in the month of April, Miyun, Fuxing Road, flagship stores, the change or new store has opened four stores. At the end of 2007, Suning Beijing will reach 50 stores, annual sales of 5 billion yuan to complete. Previously, Suning Beijing completed market-east, south and north of the store set up in three directions. May 1, Fuxing Road flagship store opened with Suning in turn largely outside the store as a starting point, Fuxing Road shops, holly leaf bridge, shops, warehouses and stores in the chain Liang Xiang Shijingshan in the west to join.
If the opponents as aimless and blind, store, Suning has taken a leading role in the distribution of radial velocities chain.The Beijing ended last place in the store, at the same time, Beijing Suning market on the future development of new Yetai on site. Since Fan Zhijun, Beijing will be once the new water test Yetai, now Beijing IT chain of mobile phone shops very difficult.Suning Appliance Yetai relatively new approach in the digital chain 3C. Sales area of about 1000-2000 square feet, the main products are mobile phones, and other digital consumer base.
"This store will be in Beijing in 1000, the market would open a 100 plan." Fan Zhijun says the first digital store based test Nanjing Suning, the second half will be copied in Beijing. Two types of format, the future of hundreds of stores in Beijing, the parallel market, Suning to prepare and even three years before the construction of the logistics base of the second generation of Beijing. Fan Zhijun says the base has an area of 70 hectares, clean storage of about 30,000 square meters, with a total investment of nearly 100 million yuan, the base is used in three-dimensional mechanical step, the purchase of platform trucks folder contains all automatic machines imported, with the most advanced systems for inventory control, delivery vehicles such as Wal-Mart as a single global positioning system installed on GPRS.
"The opening of the base, reduce logistics costs by more than 50% of the radiation and Tianjin and Langfang Suning." Fan Zhijun said, based on the most advanced in the industry, logistics and distribution will be much more than the rival Suning cost-benefit, and the launch of mobile in Beijing, the chain of encirclement, and promote industrial restructuring. "This will be the consumer electronics market in Beijing last war of siege." Fan Zhijun confident.10 billion war that does not seem to keep expanding at the same time, the outrageous price of Suning indefinitely.
Although there are three weeks after the week of May 1 gold, Suning has started the battle early in the season. Fan Zhijun, said that retail sales of appliances, according to law after the general meeting will be the race of the season sales, the gradual heating 3.4 months in itself to the Golden Week,
